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Do Love Anyway: Mother Teresa's Manifesto for the 143 Army

Wed, 18 Mar 2026 20:32:55 GMT

Here's how it equips us to love relentlessly in a world that tests us daily.

This isn't just poetry.
It's a battle plan.

I've carried this manifesto through divorce, business pivots...

and moments when the world felt like it was unraveling.

Each line hits different when you're living it.

But here's why it perfectly arms 143 Army for our mission:

All Love For All People.

People Are Unreasonable?

Love Them Anyway.

143 missions aren't about warm fuzzies.
They're weapons against fear and hate.

Someone cuts you off in traffic?
Pay for their coffee anyway.

That colleague ghosts your email?
Drop a 1:43 note of encouragement anyway.

Unreasonable doesn't get a vote.

They'll Accuse You of Ulterior Motives?

Be Kind Anyway.

My mom cleaned my boys' disaster-room last weekend.

No post. No credit. Just love.

That's 143 Army.

Invisible service > savior complex.

Set your alarm. Serve quietly. Let God sort the motives.

Success Wins Enemies?

Succeed Anyway.

Building 143 Army draws fire.

Haters gonna hate.

But one selfless act sparks another.

Like Newton's 3rd Law, but with love.

Quantum physics nods. God designed it that way.

They'll Destroy Your Work Overnight?

Create Anyway.

Life's a stress scale:

Divorce (73 points)
New business (39)
Custody fight (way more).

Stack 'em up.

Still do the mission.

Not in spite of our circumstances.

But because we remember our blessings.

At 1:43 PM, drop everything. Love on somebody.

They'll Be Jealous of Your Peace?

Be Happy Anyway.

Forgiveness isn't weakness.

It's training unconditional love as your reflex.

Clear eyes. Full heart. Can't lose.

Forgive relentlessly. Serve daily.

Good Forgotten?

Do Good Anyway.

MISSION #22: THE INVISIBLE SERVICE

Pick someone you love. Or a complete stranger.
Clean up a mess (physical or emotional) they don’t have the energy to face.
Don’t post it. Just do it.

The wave builds unseen.

They'll Never Say Thanks?

Give Your Best Anyway.

This is between you and God.

143 Army isn't likes or logos.
It's souls aligning at 1:43.

Hustle. Heart. Love. Every time.

Mother Teresa knew: the fight's rigged, but love wins.

Join the army.

Set the alarm.
Do Love Anyway.

The 1:43 Connection

Wed, 11 Mar 2026 15:24:17 GMT

Why 143 Army's simplest mission might be our most powerful weapon against disconnection.

You text "I love you."
You post heart emojis.

But when did you last look at someone you care about...

someone you love...

for a full 1 minute and 43 seconds?

The Mission That Feels Like Magic

Mission #20: THE 1:43 CONNECTION

The rules are stupid simple:

Pick one person you genuinely care about: spouse, kid, parent, close friend.
Say: "Wanna try something weird but powerful?"
Sit facing each other. Set a timer for 1 min, 43 seconds. Eyes locked.

No talking. No phones. No looking away. Just see each other.

First 10 seconds: Awkward as hell. Giggles. Squirming.

After 30 seconds: Something shifts. Breath slows.

At 1:43: You've just downloaded love directly into each other's nervous systems.

Why Your Brain Craves This

We've all heard "the eyes are the window to the soul."

Turns out, science aggressively agrees.

Sustained eye contact triggers oxytocin, the "bonding hormone" that floods your system with feelings of trust, safety, and closeness.

Even 60 seconds can lower cortisol (stress hormone), sync your breathing, and literally align brain activity between two people.

Your brain's "social network" lights up. Mirror neurons fire. You don't just feel connected. You neurologically become more connected.

In a world of 15-second attention spans, 1:43 is rebellion.

The Golden Rule, Rewired

Jesus said love your neighbor as yourself.

But here's the gut punch: You can't love what you don't truly see.

The Golden Rule isn't a nice idea. It's biological common sense.

When you hold eye contact, you're saying:

"I see you the way I want to be seen."
"Your inner world matters like mine does."
"You're not a distraction. I choose you right now."

1:43 forces your brain to remember: Loving your neighbor isn't posting platitudes.

It's a raw, vulnerable, human moment where two people remember what it feels like to be human together.

Why 143 Army Needs This Now

Our culture trains us to look away:

Doomscrolling feeds
Drive-thru everything
3-second TikTok relationships

143 Army fights back with presence.

Not grand gestures. Not viral moments. Micro-revolutions of attention.

This mission reminds us:

Love isn't what you say. It's what you give (1:43 undivided).
Your neighbor's soul lives in their eyes, not their Instagram grid.
The Golden Rule hits different when your nervous system feels it.

Science Meets Soul

What actually happens in 1 minute and 43 seconds:

Oxytocin spike: Trust and bonding hormones kick in.
Brain sync: Your neural activity literally starts mirroring theirs.
Vagus nerve activation: Heart rates align, stress melts.
Emotional connection: Their calm becomes yours (and vice versa).

Translation: You're not just "looking at" someone.

You're co-regulating each other's entire nervous system.

That's love engineered at a cellular level.

The Cultural Antidote

Right now, we're drowning in disconnection:

70% of people report feeling "lonely sometimes or always"
Average daily screen time? 7+ hours
Conversations? 80% distracted by phones

The 1:43 Connection is our middle finger to numbness.

It's proof that love doesn't need a budget, an audience, or a filter.

Just two humans, 1 minute and 43 seconds, remembering how to be human.

Your 1:43 Challenge Today

Set your phone alarm for 1:43 PM.

Label it: "Who am I really seeing today?"

Expected outcome s:

Awkward → profound (guaranteed)
Tears might show up (perfectly normal)
You'll crave more real connection after

Pro tip: Start with someone safe.

The deeper the relationship, the deeper it hits.

143 Army's Real Battlefield

Wars rage on screens and borders.

But the war for connection rages in our living rooms, break rooms, and blind spots.

Love your neighbor as yourself doesn't need theology degrees or mission trips.

It needs 1:43 of courage to truly see them.

That's 143 Army. Love in action. One connection at a time.

Set your reminder.

Do the mission.

Change everything.

Peace Starts With the People We're Blind To

Mon, 09 Mar 2026 18:45:49 GMT

We aren't naive about war. We just refuse to outsource peace to politicians.

Peace doesn't begin with headlines, treaties, or election cycles.

It starts with the people we're blind to every single day.

The Moment That Woke Me Up

Last week, a friend mentioned something that's stuck with me.

They told me about seeing a homeless woman panhandling in the middle of a busy intersection. Cars flew by. Drivers stared ahead, pretending she didn't exist.

That same night, all of our feeds exploded with the same news:

Airstrikes footage
Endless "hot takes"
Comment sections screaming about who's right

Big problems. Big solutions. Big noise.

But my heart was stuck on the story of that one woman.

Not a headline. Not geopolitics.

Just a human being we might drive right past every day... for one reason or another.

The Radical Response

The next day, it all came full circle.

I was riding my bike near the area where my friend saw the woman in the road.

Her story was fresh in my mind.

And that's when I pulled up to a red light at a busy intersection.

Fortunately, no one was in the middle of the road. But there was a man 15 feet from me sitting off in a grassy area on the side of the road.

I move my bike off the road and go up to him.

"Hey man, I'm Brandon."

He grins. "Robert. I like your ride."

"Wanna pray together?"

We stood there, arm in arm, giving thanks to God for a human moment.

Engines droning as cars drove on.

Thirty seconds of real connection. No agenda. No camera.

The Timeless Truth

That moment hit me:

Peace isn't abstract. It's not a tweet.

It's loving the person... the stranger... 15 feet from you.

It lives or dies in the moments we ignore.

143 Army sees war clearly. We just won't let politicians own peace.

Our battlefield is the checkout line.

That frazzled mom hears "you've got this."

The exhausted cashier gets a real "thank you."

The street corner.
A name instead of invisibility.
Thirty seconds of prayer worth more than sympathy.

The group text.

Encouragement over outrage.
One kind reply kills the snark.

One small act. Every day.

Peace Scales Small

These aren't grand gestures. They're anti-numbness training.

We ignore people constantly...

The barista rushing three orders
The coworker eating lunch alone
That passive-aggressive reply you almost sent

But peace starts exactly there.

One act ends silence.

One moment says "You exist."

Your 1:43 Challenge

Set your phone alarm for 1:43 PM...

"Who am I blind to right now?"

Then answer it.

That's 143 Army.

Peace, one overlooked person at a time.

Why Tony Robbins' TED Talk Explains 143 Army (And Why We Need It Now More Than Ever)

Wed, 04 Mar 2026 20:29:55 GMT

His quote about violence stopped me cold.

In 2006, Tony Robbins stood on a TED stage and said something that has haunted me for 20 years:

"That's why violence has always been around and WILL be around unless we have a consciousness change as a species."

Watch the full talk here: Why We Do What We Do | Tony Robbins | TED Talk

He wasn't talking geopolitics. He was diagnosing human nature.

Robbins explained that every human has six core needs:

Certainty (consistency, security)
Variety (challenge, excitement)
Significance (feeling special, unique)
Connection/Love (above all else)
Growth (emotional/spiritual)
Contribution (giving back)

When the first four needs aren't met healthily, we meet them unhealthily.
Power, control, destruction, violence.

Significance through bombs if you can't get it through belonging.

The Diagnosis Is In: We're Wired for War Until We're Not

Robbins wasn't being pessimistic. He was being precise.

Look at any conflict from schoolyard fights to international wars.

At the root? Humans feeling invisible, insignificant, disconnected.

The response? Grab for significance the only way they know:
Make others feel small. Make others fear you. Make the world pay attention.

Every news cycle proves him right.
Every social media rage spiral proves him right.
Every family argument proves him right.

Why does violence persist?

Because significance through destruction is easier than significance through service.

143 Army: The Consciousness Change in Action

143 Army isn't a feel-good slogan. It's a daily engineering project for the human heart.

The daily 1:43 practice guides you to meet all six needs healthily:

Certainty: The alarm creates ritual.
Variety: Different people, different needs every day.
Significance: You matter to someone who desperately needs to matter to you.
Connection/Love: The whole point.
Growth: Every interaction stretches your capacity for empathy.
Contribution: Tangible impact, every single day.

Mirror neurons firing. Oxytocin surging. Shared stories rewiring brains.

People who felt invisible start feeling irreplaceable.

After 66 days?
Robbins' "consciousness change" isn't a theory.

It's your new baseline neurochemistry.

Love > destruction as your default response to the world.

Why Now? Because the Alternative Is Unacceptable

In a world of endless headlines about violence, we're not here to scream louder.
We're here to live quieter.
To prove a different path is possible.

When missiles fly, we send messages of peace.
When nations dehumanize, we humanize.
When everyone grabs for significance through power, we give ours away through service.

Tony Robbins diagnosed the human disease.
143 Army is the daily medicine.

Significance through service > significance through superiority.
Belonging through love > belonging through borders.
Peace through connection > peace through conquest.

Your Next Step

Watch the TED Talk. (15 minutes that will change how you see every conflict.)
Set your 1:43 alarm. "Who needs my significance today?"
Love on people.

We don't have to wait for the world to change.
We are the consciousness change.

All love. For all people.
143 Army

Want to start today?

Join 143 Army | Set Your 1:43 Alarm Guide

Facts & Stats Fade. Love Leaves a Legacy.

Tue, 24 Feb 2026 19:48:24 GMT

Data makes us think, but stories change our lives.

Jesus taught in parables.

Buddha told stories of blind men and mustard seeds.

Rumi spun tales of reed flutes and elephants in dark rooms.

They all knew the same truth:

Facts and stats fade. Stories are how love leaves a legacy.

We throw numbers at loneliness.

73% of Gen Z, 52 million Americans, cortisol spikes, dopamine hits.

Those stats wake you up. They make you think.

But they don't change you. Your story does.

The divorce. The addiction. The years lost to shame.

The quiet decision to believe you were worth loving anyway.

That's the legacy love leaves.

Not data points. Stories that ripple.

The Tank That's Always Empty

You cannot love others completely when your own tank runs on fumes.

We give strangers grace we'd never give ourselves.

We cheer friends through their mess while silently cataloging our own failures.

Jesus, Buddha, Rumi... they all pointed to the same starting place:

Love your neighbor as yourself.

Which assumes you are actually loving yourself.

Loving yourself correctly isn't narcissism.

It's deciding that YOUR story... scarred, messy, human...

is still worthy of the grace you so freely offer everyone else.

When you do that?

Your 1:43 mission stops being obligation.

It becomes overflow.

Parable of the Two 1:43 Soldiers

Two people join 143 Army. Same alarm. Same missions.

One of them hates their story.

Divorce. Relapse. The years they disappeared.

At 1:43, they serve out of debt.

"If I love enough, maybe God/others/me will forget who I really am."

The other one honors their story.

Same divorce. Same relapse. Same lost years.

But they frame it differently:

"That almost killed me. Love didn't let it. Now I love from that same unbreakable place."

Same mission. Different legacy.

Your Story is Your Credential

The parts you hide? They're what qualify you.

The father who survived addiction tells the son spiraling, "I know that darkness."
The woman through divorce holds space for the friend terrified of loneliness.
The leader who failed publicly coaches the executive frozen by perfectionism.

Buddha's mustard seed mother learned acceptance from her grief.

Rumi's reed flute wept for home and taught longing.

Jesus' prodigal son learned grace from the pigpen.

Your story isn't your shame. It's your authority.

The 1:43 Legacy Practice

Facts & stats fade. Love leaves a legacy.

At 1:43 today or any day:

Name one chapter you're still harsh on yourself about.
"The divorce. The relapse. The decade I slept through."
Rewrite it as love's victory.
"Love carried me through divorce."
"Love gave me another day sober."
"Love woke me up from that decade."
Speak it to the mirror. Then serve from that truth.

Data makes us think, but stories change our lives.

Your story of survival isn't a footnote.

It's the reason your love lands differently.

Love yourself correctly. Love leaves a legacy.

#143ARMY

#OPERATION143

#LOVEISTHEMISSION

From Atheist to Believer to 143 Army

Fri, 13 Feb 2026 14:50:14 GMT

Drawing my line in the sand.

I became a card-carrying Atheist during college at Vanderbilt.

Couldn't wrap my head around priests molesting kids, then hiding it.

Hypocrisy that thick? No way, I'm out.

That anger fueled me for years. I was a proud skeptic. Quick with the verbal jabs.

Church? Religion? I said it was just a bunch of broken humans playing God.

Then I got curious. Did my own homework. Not the headlines. Not the pulpits. The source. Scripture itself.

What I found:

One story after another of human imperfection.

Brokenness. Rebellion against goodness. Against Love.

The Bible isn't a PR piece. It's raw history. Prophets failing. Apostles bickering.

Everyone, except One, falling short.

Two commands rise above the mess:

Love your God with all your heart, mind, soul.
Love your neighbor as self.

Not religion. Love.

God's mercy pursuing us through our screw-ups. Jesus living it perfectly.

No wonder it stung. Hurt people hurt people.

But God's Love? Keeps showing up anyway.

143 Army isn't about fixing the Church.

It's about living out the Love it points to.

Jesus-rooted. Open table.

Science says daily practice rewires you.
History says small groups make history.

I'm drawing my line in the sand. Planting my flag.

Not for dollars. Not for claps.

For harnessing hearts to do what we're made for: Love.

Love on each other, y'all.

1:43pm.

Join the real ones. ��❤️‍��

#143ARMY
#OPERATION143
#LOVEISTHEMISSION

Words of Affirmation: Love on Your People

Fri, 13 Feb 2026 14:28:58 GMT

At 1:43pm daily, take a moment to wield your words for love.

Who needs to hear truth from you today? Speak it.

Why words of affirmation work:

They land deeper than gifts or time
They fight isolation; nobody's invisible when named
They chain react; one "you matter" sparks their next
They stick; your voice echoes when you're gone

The Who:

Family. Friends. Neighbors. Strangers.
The quiet kid at lunch. The cashier having a rough shift.
Your mom who's carrying silent weight. That veteran at the corner table.

When: 1:43pm sharp.

Where: Face-to-face hits hardest. Texts work. Notes land forever.

How: Specific. True. No fluff.

Family:
"You're my safe place. Thank you."
"I see how hard you're fighting. Proud of you."

Friends:
"You showed up when I needed it most."
"Your laugh heals something in me."

Neighbors/Community:
"Your yard looks alive. Inspires me."
"Noticed you helping. That's rare. Respect."

Strangers:
"Kindness looks good on you."
"You made my morning. Truly."
"Saw you being a light. Keep shining."

Dreamers you know:
"Your work blesses people. Don't stop."
"That took courage. Respect."

Words have power.

Hate tears down in seconds.

Love builds and lasts.

Join the movement.

Speak life into someone today.

Be the 1:43 they need. ��❤️‍��

#143ARMY
#OPERATION143
#LOVEISTHEMISSION

Faith, Hope, Love. But the Greatest Is…

Fri, 13 Feb 2026 03:38:09 GMT

Let’s treat love like the main event, not background music.

“So now FAITH, HOPE, and LOVE abide, these three; but the greatest of these is LOVE.”

That line has chased me my whole life.

Through church pews and hospital rooms.

Through wins, losses, and all the gray in between.

Another one stays on repeat in my head:

“Know therefore that the Lord your God is God, the faithful God who keeps covenant and steadfast love… to a thousand generations.”

Faith. Hope. Love.

But the thing God keeps pointing back to, again and again, is Love.

Not the soft, Hallmark stuff.

The stubborn, steady, thousand-generations kind.

We live in a world where faith gets weaponized. Hope gets sold like a product. And love gets watered down to vibes and quotes on a feed.

But if Love really is the greatest, it can’t just be a feeling. It has to become a practice. A daily choice. A habit we train into our bones.

That’s what 143 Army is.

143 = “I Love You.”
1:43pm = the alarm that says, “Stop. Look up. Who needs my love right now?”
One act. Every day. On purpose.

You don’t have to have your faith figured out. You don’t have to feel hopeful every day.

You can be mid‑deconstruction, burned out, furious at God, or not sure you believe in anything at all. But if something in you still believes that Love is real and worth betting your life on, you’re home here.

Set your alarm for 1:43. When it rings, pause and ask: “Who needs my love today?”

Then do one small, concrete thing about it.

That’s how faith becomes embodied.
That’s how hope stays alive.
That’s how Love proves... again... why it’s the greatest.

Join the movement.
Let Love lead.

Love on somebody at 1:43. ��❤️‍��

#143ARMY
#OPERATION143
#LOVEISTHEMISSION

Clear Eyes. Full Hearts. 143 Army.

Fri, 13 Feb 2026 03:02:41 GMT

Set your heart's North Star right now.

Clear eyes. Full hearts. Can't lose.

I want my two sons to grow up believing they can find strength in weakness.

I tell them I love them every day. When they're with me, I'm intentional about modeling love in my words and actions to others, so they can learn what's really important in life...

Humility, not invincibility.

Who do you love? How can you serve them today?

What if it never really was about more... or less? What if we make unconditional love our trigger response? What if life just IS, y'all?

Our world can be cruel, painful, even unforgiving sometimes.

So forgive someone else. Selflessly, relentlessly. Today. Then do it again tomorrow.

Set your heart's North Star right now.

Write the first letter in the first words of your next first chapter.

Go the extra mile, then above + beyond back again.

Not because you're supposed to. Because somewhere, deep in your soul, you know that's just another soul looking right back at you.

That's the 143 Army way.

1:43pm.

Eyes clear.

Heart full.

Love on somebody.

Forgive. Serve. Spark.

Join us. ��❤️‍��

#143ARMY
#OPERATION143
#LOVEISTHEMISSION

Hate Mail, Divorce, and Why 143 Army Won't Quit

Fri, 13 Feb 2026 02:47:36 GMT

It's all just more fuel for the fire.

Some people's first reaction to love is hate.

It makes sense. We're wired for fear and division.

A call to daily kindness feels unnatural. It doesn't compute in a world screaming brokenness from every screen.

That's exactly why we need it.

Hate mail arrives. I say thank you for the reminder of why we need more LOVE in this world. More POSITIVITY. More PURPOSE.

It's all just more fuel for the fire.

Here's my advice: Spend less time hating and more time creating.

You might be going through divorce. Have a mini-me. A fur baby. Move to new digs. Go all in on building your own business. You might be learning to let go + let God.

Let ALL THAT make you stronger.

Because guess what? You can be ALL THAT you wanna be. Even more... if you REALLY want. But some people love the darkness so much they'll never learn to shine for themselves.

143 Army is for the ones who choose light. The ones fighting real battles. Divorce, doubt, loss. And still loving on somebody at 1:43.

Haters confirm we're hitting nerves.

Suffering confirms we're alive.

Love confirms we're winning.

Your move.
1:43 tomorrow.
Join the fighters. ��❤️‍��

#143ARMY
#OPERATION143
#LOVEISTHEMISSION

Why I Left Corporate America (And Started 143 Army Instead)

Fri, 13 Feb 2026 02:31:51 GMT

Life's too short not to go all in.

Corporate does not need to equal soulless.

Never has. Never will.

A corporation, or any group, is not a nameless, faceless entity.

It is a collection of people. Hearts, minds, AND souls. Brought together under a single mission.

Under circumstances like these, we human beings are capable of creating SO MUCH good in this world. Beautiful, seemingly impossible positive change and growth.

At the same time, we are also made with the capacity to bring about so much bad.

So much hurt. So much pain and anxiety and suffering.

So many cutbacks and layoffs and freezes and... it never ends.

ALL OF IT in the name of a dollar. Profits. For whom?

The owners. Shareholders.

AND YES, each and every employee who pours their time, effort, and energy into that business.

The very souls who make up the group.

But what happens when we stop focusing less on the people and more on the profits?

When we set our eyes and minds on bottom-line-dollars-and-cents growth mapped on some chart?

Instead of North-Star-guided soul growth planned in our hearts?

The Slippery Slope

It becomes easy... then easier and easier... to lose sight of what matters most.

The promises we've made.

To our customers. To our colleagues. But most of all, to ourselves.

It becomes SO easy to forget love makes all the difference.

Money isn't inherently evil. It just IS.

The LOVE of money? You already know... we've all seen... where that leads.

It always will unless WE are willing to change first. And be able to find it within ourselves, and each other, to resist the glitter. So we can learn to love and treasure the real gold.

That's why 143 Army exists.

Not more corporate swag. Not performative CSR posts.

Daily 1:43. Real love sparked in real ways. No photo op required.

Set the alarm.
Love on somebody.
Join the movement. ��❤️‍��

#143ARMY
#OPERATION143
#LOVEISTHEMISSION

One Act of Selfless Love Always Sparks Another

Thu, 12 Feb 2026 18:02:56 GMT

Now. In the beginning. In the end.

One act of selfless love always—ALWAYS—sparks another.

I believe this. In every fiber of my being.

I also believe in capital-S Science. Capital-G God.

Is it really a surprise it’s taken our species 90,000 years to explain what the heck MIGHT be going on? Now quantum physics reminds us we’re still getting started.

This is why I’ll forever believe in the hearts of human beings. Not in the name of just one religion or faith or spiritual path... But in the name of ALL humanity.

It’s Newton’s 3rd Law of Physics. The natural world works this way. Every action has an equal and opposite reaction.

Do you feel the tension? Fear + hate fueling our world. Planet unraveling on the outside. Our minds + bodies unraveling inside.

I don’t know about you, but it’s left me feeling hopeless. Helpless. Or stuck somewhere in between.

I’m finished wrestling with fear. Done stressing about negative energy. Over the mindset that creating meaningful change is impossible.

It might not be possible for one person right now. But many? Count me in.

Together with God, Science, and Love on our side I do believe anything is possible.

Let's build a movement that turns this current world so upside-down, we can get back to feeling right-side-up again.

A grassroots movement to heal a broken, hurting world.

With a single mission: All Love For All People.

As 2 wise minds once said:

“Hate cannot drive out hate; only love can do that.” – MLK

“That’s why violence has always been around, and WILL be around, unless we have a consciousness change as a species.” – Tony Robbins

That’s why 143 Army isn’t optional anymore. It’s our daily weapon to fight against hate... division... violence.

Every day at 1:43pm: Drop what you’re doing.

Ask: “Who needs my love today?”
Then love on somebody.

One act sparks another. Sparks another. Sparks another.

Until the chain reaction drowns out the hate.

Crazier things have happened, right?

Join the movement.
Set your 1:43 alarm.
Start the chain today. ��❤️‍��

#143ARMY
#OPERATION143
#LOVEISTHEMISSION

Do Love: How My Own Suffering Became This Mission

Thu, 12 Feb 2026 17:52:23 GMT

When you're hurt, tired, and broken, love anyway.

"Birth is suffering, aging is suffering, sickness is suffering, death is suffering, sorrow and lamentation, pain, grief and despair are suffering." — Buddha

But do you know the antidote to suffering? For ourselves. The people around us?

It’s love. Capital-L Love. All-caps L-O-V-E.

It takes zero effort or energy to fear. To hate. To divide. Attack. Fight.

But it takes everything we’ve got—mind, body, soul—to love.

It takes HEART.

I’ve made it my personal mission to replace fear, hate, division with love. Sometimes in small ways. Other times in bigger gestures of compassion + kindness.

But never once have I sought credit. Because it’s never been about me. It’s ALWAYS been about ALL of us. FOR all of us.

You’ve asked why this whole "143 Army thing" has taken so long to come to fruition. Why the 143 Army site has looked so bare bones for so long. Why it's felt like all talk, no action.

The truth? I’ve been doing much. Maybe TOO much. Every day. In many different ways.

Often stopping anything I’m doing to do it:

Helping the homeless.
Putting a roof over somebody’s head for the night or paying for their meal in the moment.
Dropping off doughnuts to police precincts.
Picking up litter off the ground or being a shoulder to lean on.
Praying with/for others.

I say this NOT to get kudos. I don’t want ‘em. What I want is y’all to hear it from me. Then DO it. For ALL of us.

I get it. We’re all stressed. Too busy. Suffering in our own ways.

I’m going through a divorce. Fighting to be in my sons' lives. Struggling financially. Working hard to get and stay healthy. Losing old friends. Making new ones. Building a new business. Going all in with no safety net.

It’s a lot.

However… for the 1st time EVER, I’ve had the cojones to make hard decisions that needed to be made. Turns out, I’m waking up to a very simple, yet way-too-complex realization. Not just as BG, but as a human…

My heart, mind, soul are finally 1,000% aligned. I’ll never again let circumstances make me doubt myself, limit myself, or hate myself.

My goal is to change the world. Always has been. Always will be.

I’ve done that in some small ways, at a few times, during my career in advertising.

But now I’m ALL. IN. All hustle. All heart. All the time.

This ain’t hot air. Or empty words. This is me finally learning how to be a human being. The complete soul I was made + shaped to be.

I love each + every one of you. Selflessly. Unconditionally. Seriously. 143.

Do Love today.
Set your 1:43 alarm.
Join the movement. ��❤️‍��

#143ARMY
#OPERATION143
#LOVEISTHEMISSION

What 143 Army is Really About

Thu, 12 Feb 2026 17:36:56 GMT

You’ve asked. Wondered. Maybe even doubted.

143 Army is a lifestyle brand with a global vision to be life-changing. ❤️‍��

143 is short-code for “I Love You.” (Remember the pager / beeper days?) ��

It comes from the # of letters in each word: “I” (1) + “Love” (4) + “You” (3)

The vision? “All Love For All People.” ��

We’re a grassroots movement on a mission to spark love + pour into others by blessing them any way we can. ��️‍♀️ To fight against the fear + hate + violence at work in our world with unlimited kindness + generosity + love. ��

By taking on a mission @ 1:43pm every day. ⏱️ To drop everything we’re doing and, as we say in the South, “love on somebody.” Or as many somebodies as possible.

(If you have an extra-large love tank, add an alarm @ 1:43am + go the extra mile.) ⏰⛽️❤️‍��

Here’s what that looks like in real life:

❤️ Show a person they’re loved—tell ‘em, call ‘em, text ‘em, write to ‘em, or even hug ‘em (with their consent, of course.) ��

�� Pay for a stranger in the drive-thru line or a whole table at a restaurant. If it’s an option, go above + beyond to cover the tab for everyone in the place. ��

�� Take time to talk face-to-face with the homeless, orphans, widows, veterans, police officers + firefighters, emergency workers, servicemen + women, or anybody who looks like they can use a kind word. ��

�� Clean up litter for Mother Nature ‘cause your own mama would appreciate it, too. ��

�� Pray for someone in need. If you’re spiritual but not religious, namaste them. If you’re neither, think a kind thought because there’s no judgment here. ��

�� Imagination is the only limit to the love energy we can give + share with others + this whole world. ��

Imagine what will happen if I’m not just the one doing this every day.

If YOU joined me, too.

Maybe that’s what real change really looks like. ��‍♂️

I don’t know about you, but it gives me goosebumps just thinking about it. It certainly lights a spark in me every time I do it. ��

And if you’ve got a problem with any of the above, we’ve got just one thing to say:

Love ya. �� Always + forever.

Set your 1:43 alarm.
Join the movement.
Love on somebody today. ��❤️‍��

#143ARMY
#OPERATION143
#LOVEISTHEMISSION